To consider the above report

Members considered a proposed development brief for the redevelopment of the Broadway Car Park based on the feasibility study and financial modelling that had been carried out.

Members agreed that Appendix C, the Development Brief, should be moved into Part I on the borough website.

Councillor D. Evans explained that the next stage was the appointment of a professional team to get more detailed information, including costs, potential income streams and likely return on investment. A final investment decision would take place in November 2017.

Members were reminded that in October 2016 the Sub Committee had agreed the principle that the Council progresses the option of developing the car park itself, as owner using its own funds potentially with another investor such as the Berkshire Pension Fund, subject to approval of an investment case by Full Council.

The feasibility study, cost modelling and development brief showed that a range of key features should be deliverable including:

·         Increased capacity from the current circa 734 spaces to circa 1500 spaces (circa 1,435 in the new car park plus 100 in the adjoining Nicholson’s car park) of which 50% would include electric charging facilities. It was expected that between 225 and 500 of these spaces would be utilised to support the proposed Landing Development, as office spaces during the week. The 225 spaces would be free for general parking at the weekend.

·         Circa 11% disabled and parent and child spaces and new shopmobility facilities.

·         Generous bay sizes and column free parking.

·         Good circulation around the car park supported by electronic signage and safe pedestrian routes to improve user experience.

·         New disabled, drop off and retail delivery and service arrangements.

·         New circa 18,500 square foot of ground floor retail space to animate Broadway and link the shopping centre to The Landing and The Station.

·         A dynamic and visually interesting facade to the car park tailored to the setting which acts as a focal point building along Broadway

Councillor D. Evans had received correspondence form People to Places and would be meeting with them soon to discuss plans. The council was committed to providing improved Shopmobility facilities. He confirmed that that height of ten storeys was the maximum possible. Councillor Bicknell asked about underground parking but was advised there were concerns about groundwater and flooding. Councillor D. Evans confirmed that improved entry and exit facilities would be included in the new design.

It was noted that the façade would amount to 10% of the overall costs. Councillor D. Evans highlighted that the council would need to seek views on this aspect. The council had finite funds to put into the project but also wanted a high quality design. The charging regime would need to be competitive with neighbouring authorities; it was recognised that this was not necessarily going to be the same as the current scheme. The council intended to consult with stakeholders and the public on design options including costs and charges. This would take place during September and early October 2017.

Councillor D. Wilson highlighted the need to build the planning process into the timetable. A ten storey car park would still be lower than the tallest building on the Landing site. He suggested applying for outline consent for the height before the consultation. Councillor D. Evans confirmed that a full planning application would be submitted after the final investment decision. The development manager would discuss plans with the planning department.

Councillor S. Rayner commented that Maidenhead deserved a proper car park with an iconic design to enhance the shopping experience.

Councillor Saunders commented that the documentation clearly demonstrated that package of benefits the parking community would receive. As detailed design work was undertaken to sharpen costs, the council would need to be clear on which edges may get cut. He asked how the consultation process would ensure all stakeholders were involved in an iterative design process, so it was clear which aspects were most valued. Councillor D. Evans explained that all key stakeholders would be approached for input. The local press, the council website and social media would be utilised to promote the consultation. Links through PRoM, Maidenhead Town Partnership Board and the Town Manager would be utilised. Councillor Saunders had offered to run a workshop for Members.

It was confirmed that the design would allow for more electric charging points to be installed at a later date.

RESOLVED UNANIMOUSLY That Cabinet Regeneration Sub-Committee notes the report and:

i)     Approves the development brief for the redevelopment of the Broadway Car park.

ii)      Delegate authority to the Executive Director in liaison with the Lead Member for Maidenhead Regeneration and Maidenhead (including school improvement), the Lead Member for Environmental Services (including parking) and the Deputy Lead Member for Maidenhead Regeneration and Maidenhead to appoint a professional team to complete the next stage of design.